littleSonder Identity and Website

I was approached to develop a brand identity and website design for an intriguing Internet startup venture that connected childcare providers with families. I explored themes around community, family, trust and activity to develop dozens of early logo concepts before deciding on a execution that was playful, yet professional, and simple, yet distinct.

Once the littleSonder identity was established, I joined an fantastic group of entrepreneurs to build a social network website from the ground up. The experience was the very essence of teamwork — positive, collaborative, passionate and very inspiring — and perfectly exemplifies why I do what I do.