LifeStylePerks Launch

LifeStylePerks was a joint effort between my company and their biggest business partner, a leading issuer of private label credit programs for fashion retailers. Because customer loyalty is so critical in this segment, our objective was to develop a shopping rewards program that not only delivered incremental revenue for both businesses, but also increased store traffic for brands who participated.

I worked directly with the business partner to brainstorm the creative approach, then developed and presented the overarching strategy to a group of over 20 business partner sales staff. Finally, I single-handedly executed a full roll-out of all product marketing materials within a three-week timeframe.

The LifeStylePerks program was a resounding success, generating over $6 million in revenue during the first two years of sales.