CPPNA Presentation Design

When CPP needed a new, inexpensive way to differentiate themselves with prospective clients, they turned to their internal creative resources for a fresh take on new business presentations. I helped sales and business development teams with all aspects of the presentations, transforming their outlines into compelling stories.

By incorporating design thinking into the sales process, I was able to demonstrate that less is more, simplifying written content and using graphics to visually communicate ideas and information. The results were more polished, more engaging, more memorable, and more successful — so much so that the internal creative team quickly took over all external presentations for the company.