Elite Extras Product Identity

The client launched this online discount and purchase protection service in early 2013. The timeline for creative development was about three weeks, including all front-end design, writing and UX work for membership acquisition and fulfillment collateral. To meet this aggressive deadline, I chose to repurpose select creative elements, including the logo, from a previous iteration of the product.

Even with these limitations, I knew it was important to create a look and feel that instantly conveyed the product’s value proposition to a broad audience. I achieved this by building a collage of images that showed the various ways members could save money by using the service on things they did every day. For the website, I also developed an interactive savings tool so members could see firsthand how much they could save, both per month and per year.